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The Ultimate Farmers Market Survival Guide


Jenny Derrickson, owner of Breads and More

When I first dipped my toes into the world of farmers markets, I had a humble setup: just three sourdough loaves and a mountain of cookies. It was a small church camp market, and I quickly learned that the kids on recess were my primary customers. Fast forward a year, and I've gathered a wealth of knowledge about what works (and what doesn't) at these markets.


One of the most valuable lessons? Know your market. Before setting up as a vendor, visit the market as a customer. Observe the flow, the popular stalls, and the display setups. While it's essential to maintain your unique brand, there's no harm in taking inspiration from effective display techniques.


In this guide, I’m breaking down the gear that has made a real difference for me. These aren’t just affiliate links (though yes, many are)—these are tools I rely on every time I set up shop. 

 

🏕️ 1. Canopy Tent with Sidewalls


Markets happen in every kind of weather, and a canopy tent isn’t optional—it’s your roof, your shade, your first line of defense against rain, sun, and wind. Sidewalls are especially useful if your market is in a windy spot or if you want to block direct sun from melting your product or overheating your space.


🧱 2. Tent Weights


Don’t skip these. A gust of wind can lift your whole setup and turn it into a dangerous flying object. I use 40-lb weights per leg—it gives me peace of mind when the breeze picks up, and some markets require them for safety.

🧺 3. Folding Tables & Vinyl Tablecloths


You’ll want one table for product and another behind or under for packing and supply bins. Adjustable heights let you customize your space. Vinyl tablecloths make cleanup a breeze—especially if you’re handling anything sticky or crumbly. They also give your booth a tidy, professional look.


🧷 4. Table Skirt Clips


Hide your clutter. These clips keep your table covering securely in place and allow you to tuck away bins, personal items, or backup product so they’re out of sight but still accessible.


🪵 5. Wooden Crates for Display


These are game changers for vertical display. Crates add texture and height to your booth while letting you showcase more product in less space. Use them stacked, on their side, or upright depending on your product line.

📝 6. Signage


Clear signage lets customers know what you’re offering and how much it costs without having to ask. This is especially helpful when you’re busy and can’t chat with everyone right away. I use chalkboards for rustic charm and acrylic holders for more detailed or printed menus.


🔗 7. Zip Ties & Clamps


You will find yourself needing to fasten something—whether it’s a sign to your tent pole or securing a table leg. I always carry extras in my market bin.


🛒 8. Collapsible Wagon or Dolly


Markets can be far from your car. A wagon or dolly saves your arms and sanity when unloading. It’s especially helpful for early mornings or hot afternoons when multiple trips can wear you down fast.


🧳 9. Stackable Bins with Lids


I use these to organize inventory and supplies—each bin labeled for cookies, bread, signage, packaging, etc. They protect everything from dust and weather, and they make packing up at the end of the day so much faster.


🏷️ 10. Label Maker


his sounds small but trust me—it helps tremendously when you’re in a rush and need to find your “change bag” or “sample station” bin without opening every single container.


🔋 11. Portable Power Bank


If you're using your phone or tablet for credit card payments, GPS, or music, don’t assume your battery will make it through the day. A good portable charger has saved me more than once.


📦 12. Packaging Supplies


Pretty packaging matters. It makes your product feel more premium and giftable. I use kraft paper bags for loaves and crystal-clear cello for cookies—sealed with my logo sticker.


🧃 13. Comfort Items


These aren’t just luxuries. Sitting down occasionally saves your back, especially at longer events. A fan makes a hot day tolerable. And hydration? Non-negotiable.


🧼 14. Cleanliness & Samples


Markets can get messy, fast. Having a trash solution and sample containers (if allowed) keeps things hygienic and shows customers you’re professional and thoughtful.


💳 15. Payment & Tech


Accepting cards is no longer optional—most people don’t carry cash. I display QR codes for Venmo, my business socials, and even my digital loyalty program. 


Final Thoughts


Embarking on your farmers market journey can be both exciting and daunting. With the right tools and preparation, you'll be well on your way to creating a successful and enjoyable market experience.


Note: The product links provided are affiliate links. Purchasing through them supports this blog at no additional cost to you.

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